Even if you haven't heard of Roy Choi, you might have heard of Kogi Truck, which is an iconic Korean/Mexican fusion food truck based out in Los Angeles and Orange County. The creator, Roy Choi, recently announced plans to open a fast-food chain that offers healthy food at a low price. 

Choi will collaborate with chef Daniel Patterson of Coi restaurant on the new venture. The preliminary name for the restaurant will be “Loco'l” and the plan is to open these restaurants along the west coast starting with San Francisco and then Los Angeles. Choi came upon the idea of the restaurant after realizing that there were very few healthy and fast restaurants that offered competitive pricing along with delicious food. Choi mentioned that he wanted to target his restaurant to the inner city areas to offer healthful foods where there are none.

In my opinion though, there's a reason that no one has made a successful healthy fast food restaurant (and Subway really isn't that healthy). Healthy + delicious generally don't mix. Otherwise I wouldn't be eating so many salads to diet. But I like the idea of it, so I'm hoping that Choi knows something that every other restauranteur doesn't.

Choi's Kogi truck was known as one of the first “viral” eateries after he successfully marketed his brand via Twitter. It became known for not revealing its location except through their Twitter page. Hopefully this new venture will achieve similar success.

Source: LA Times

Written by Larry Vo